ProLezzeno is an organization of private citizens and business people who all share a dynamic vision of developing tourism and enjoy collaborating together, in order to transform Lezzeno in to a better place for both residents and visitors. By bringing together individual resources and talents, ProLezzeno hopes to capitalize on what the country has to offer in order to create opportunities that will serve the future well. ProLezzeno has plans to become part of municipalities that can collectively share the effort needed to revitalize and promote initiatives for the development of the country, by improving signage and use cutting-edge technologies to enhance the visitors’ experience. In order to boost tourism, a community must be able to offer unique experiences and highlight their distinctive features. The Lezzenesi are a perfect example of this, owing to their traditions and history… they represent a unique community that creates a sense of belonging, something that ProLezzeno intends to preserve and use as a “showcase.” ProLezzeno will be able to create a connection that goes beyond mere tourism and will enter the territory of the “transformational travel”, offering tourists the opportunities to interact with the residents, sharing their traditions and listening to their stories. ProLezzeno is a democratic forum made up of travel professionals, artisans, hoteliers, as well as open-minded citizens; all united and inspired by the desire to learn from each other and work together to make their community thrive.